3m optical systems managing corporate entrepreneurship pdf

Readings, Simulation and Text Selected readings and cases (IVLE Workbin, Ereserves, Handouts) Strategic Innovation Simulation: Back Bay Battery Optional Text: Corporate Entrepreneurship & Innovation by Morris, Kuratko & Covin published by Thomson Course Assessment The course requires effective class participation, written case analyses, class presentations, and a group project. Preparation of case analyses will provide the foundation for class discussion and will hone each students ability to articulate their views in a group context and in writing. This module places a strong emphasis on active learning through case analyses and simulations. As an advanced course emphasis will be placed on the skills needed to promote and manage corporate entrepreneurship including opportunity recognition, selling an idea, conflict management, and ambidexterity. The ability to simultaneously integrate (see what is similar) and differentiate (see what is different) between a company s existing and new business is crucial to the success of any corporate entrepreneurship effort.

Following the market development lifecycle we will examine the management of eight types of innovation: disruptive, application, product, process, experiential, marketing, business model, and structural.

1 MNO4313D: Corporate Entrepreneurship Instructor: Professor Elizabeth Boyle Office: Biz Phone: Course Description and Objectives This course focuses on the processes by which teams within an established company conceive, foster, launch, and manage a new business that is distinct from the parent company.

3m optical systems managing corporate entrepreneurship pdf